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Am Limespark 2, 65843 Sulzbach, Germany
Cosnova is a global family business influenced by founding couple Christina Oster-Daum and Javier González. It is among the largest cosmetics companies in Germany.
*All sales figures and related information presented in this report are based on data from the previous calendar year.
Since its founding more than 20 years ago, Cosnova has seen rapid expansion. For example, Essence Makeup is now available in more than 500 Walmart locations in America.
“Following our strong online performance, expanding into Walmart stores nationwide is a pivotal next step for essence in the US,” said Jeffery Wagstaff, CEO of Cosnova USA.
The integration of Niche Beauty Lab in early 2026 by acquisition also marked a significant milestone for Cosnova.
“Niche Beauty Lab’s expertise gives our global innovation power an additional boost and strengthens our positioning as a holistic beauty player,” said Javier González, Cosnova’s co-founder and president.
Cosnova is a global family business influenced by founding couple Christina Oster-Daum and Javier González—and among the largest cosmetics companies in Germany. Since its founding 20 years ago, it has seen rapid expansion employing around 900 people at various locations around the world. Last year, sales jumped 17%. As a result, the Group doubled the size of its business in just three years. .
In March 2025, the Group launched its first employer branding campaign. Through robust out-of-home, online and social media presence, the company aims to increase its visibility among new talent, particularly in the Rhine-Main region. Also in March, Cosnova’s Essence brand launched one of the first TikTok Shops in Germany.
In May, Cosnova earned the Bronze prize at the German Digital Award 2025 for its Essence podcast campaign, “From Hate to Happiness.”
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